Quit Genius, helping smokers quit, picks up an extra $1.1 million

Quit Genius, helping smokers quit, picks up an extra $1.1 million


 Quit Genius, the YC-backed app that helps users quit smoking, has these days proclaimed the shut of an extra $1.1 million, transfer their seed spherical to a cool $2 million. Village world VC, Pioneer Fund, Arab Angel VC, goop Mullen of Instacart, Olivia Teich of Dropbox, Paul Rosania of Slack, Ariel Polar of Strava, Eric Reis, David Langley of Zesty, Juha Paananen of N"Tipperary"  id="tip_9" title="in the|within the">within the spherical, among others.

Quit Genius was engineered by doctors — Yusuf Sherwani (co-founder and CEO), Maroof Ahmed (co-founder and COO), and Sarim Siddiqui (co-founder and head of product) — UN agency met on the primary day of graduate school. They saw the terrible effects of smoking on patients’ health, however, didn’t see doctors giving those patients a transparent path to quitting smoking.

So the team started building out Quit Genius, that uses psychological feature behavioral medical aid to alter a user’s behavior.

“What you think that and feel will have an effect on however you behave. CBT focuses on replacement any negative thoughts and feelings you'll have that trigger you to smoke, with healthier and a lot of positive thoughts which will assist you to quit smoking.”

Quit Genius uses CBT to require smokers through stages of quitting, employing a range of various sorts of content, from audio sessions to animated videos to interactive exercises to assist folks assume otherwise regarding harmful addictions.

Since launch, the corporate has introduced new ‘packs’ for alternative habit-forming behaviors corresponding to drinking alcohol. Packs aren’t quite as comprehensive because the Quit Genius program around quitting smoking, however, they are doing supply troves of extra content around alternative addictions.

The company already has packs for alcohol, stress, motivation, and health, giving users additional content around the issue they’re addressing most. Alcohol felt natural, in keeping with Ahmed, as a result of alcohol is such a trigger for several smokers, and one amongst the problems they treated most in their quest to quit.

Soon, Quit Genius has plans to launch packs around gestation (for ladies UN agency square measure smoking after they become pregnant and wish to quit), weight management, social pressure to smoke, and self-worth.

Since launch Quit Genius has big to three hundred,000 registered users, with over twenty,000 folks formally smokeless within the app (which Quit Genius defines as having not smoke-dried for over twenty-eight days). The company’s internal goal is to induce to a hundred,000 smokeless users by the top of the year, and can track their progress publically on the website.

While shoppers square measure the first focus of the corporate, there's additionally a growing chance for Quit Genius to start out operating with big-name employers around well-being and health. Healthy staff saves the corporate cash and square measure a lot of productive and Quit Genius thinks it cannot solely facilitate staff gets healthier, however, offer employers the simplest way to trace that progress. In fact, Quit Genius has already signed on a school big as a client, however, wouldn’t disclose that one.

Given that the corporation was based by doctors, it comes as no surprise that the Quit Genius team is collaborating in research project papers around their method. One paper, revealed by JMIR mHealth, found that Quit Genius outperformed the NHS smokeless app. AN forthcoming paper, which can be revealed within the next few weeks, found that Quit Genius yielded a thirty-six p.c quit rate among participants, with a 59.6 p.c reduction in cigarettes among participants.
Quit Genius, helping smokers quit, picks up an extra $1.1 million  Quit Genius, helping smokers quit, picks up an extra $1.1 million Reviewed by ali on May 22, 2018 Rating: 5

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